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So what is next for Microsoft and their $300 million ad campaign? Well it has been reported that Microsoft has decided to drop Jerry Seinfield in their “phase two” of their ad campaign. Microsoft showcased two advertisements with Seinfeld: the Circus Shoes and New Family. The New York Times reported that Microsoft plans to directly attack the “Get a Mac” ads in which Justin Long plays a “Mac” and John Hodgeman plays a “PC”. The new ads should begin soon, will carry the theme “Windows. Life without walls”. According to NYTimes report…
One new Microsoft commercial even begins with a company engineer who resembles John Hodgman, the comedian portraying the loser PC character in the Apple campaign. “Hello, I’m a PC,” the engineer says, echoing Mr. Hodgman’s recurring line, “and I’ve been made into a stereotype.”
Apparently Bill Gates will still make some cameos in some of the new Microsoft advertisements. Will this ad campaign triumph in getting people away from Apple? How will Apple react to these new advertisements? We shall see.
- Geoff
[Source: MacRumors]
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